The Types of Signage You Mustn�t Miss
Now that companies are all stepping up their game by creating attractive and unique signage for their brand, there are a few types of signage you, as the big boss, needs to know before you attempt to make your own design. From a traditional signboard to 3-D lettering, LED box up signage. However, this article wishes to share the types of signage any retailer should not miss in advertising their brand.
First and foremost is the outdoor signage. This is definitely the most vital kind of physical advertising to be done outdoor in order to grab customers� attentions to your company. First impression matters. See if your customers actually give your company a second glance and if they surrender to enter your door after a few times of passing by ad glancing at your exterior signage. This signage should not just provide your company�s name, but also what is there to be expected by your customers as soon as they set their feet into the building.
The second type of signage would be informational signage. This is somewhat like a wayfinding signage acts to navigate customer to your space much more effectively. Take note that this signage should be self-explanatory which means customers could comprehend the meaning it is trying to convey in one glance. The signage should be concise, bold and visible.
Another type of signage is the persuasive signage. This signage has the ability to influence customers through its persuading and convincing language. This is usually used in advertisement and promotion of a particular product. Apart from that, this persuading signage is also seen as an effective method in engaging a communication with customers. It can also be in a form of eye-catching and witty visual image.
The last but not least is the ADA (Americans with Disabilities Act) Compliant Signage. By welcoming all customers, you should include all people to your welcome mat. This includes the disabled people who come to your company. You can offer them accesses to parking, restroom, elevators, fitting room and so much more which will make them feel comfortable in your company. One of the examples is by putting 3D braille signage at the buttons in the passenger lift. sign board design will definitely give them a wonderful customer experience under your roof.
All in all, there are a few types of signage you will need to pay attention to and master in order for you to flourish in your business marketing.